Selling on Amazon is one of the best ways to have an online business. Get the best Amazon seller tips to help make your store profitable here.
Interested in a FREE consultation call? Drop us a line!
There are over one million sellers on Amazon, but only a few end up becoming successful sellers. If you're new to selling on the Amazon marketplace or even if you're a seasoned seller, you may be wondering how to make your store more profitable.
Amazon is a highly competitive space driven by all sorts of factors like price and product visibility. So if you're wondering how to thrive in Amazon's competitive market, keep reading for our top 6 Amazon seller tips.
1. Post High-Quality Product Images
The quality of your images has a massive impact on a potential customer's buying decision. Product images are often the determining factor when someone decides to proceed with a purchase or switch to a different seller. Your photos act as the hook that attracts people to your products. So one of our most crucial Amazon seller tips is having professional photos of your products.
Potential customers are looking for high-quality photos, but they are also looking for variety. To make your photos stand out, be sure to take photos from different angles and showing various applications or uses of your product. Make it easy for a potential customer to imagine what it's like to use your product.
2. Tell A Captivating Story With Your Product Descriptions
One of our Amazon seller tips for making bank is standing out with your product descriptions. If you take a look at most listings on Amazon, you'll notice they're all written the same way. They're trying to convince people to buy their product by highlighting their product's best features and specifications. Often, they do this all in one long paragraph.
To stand out from your competition, you're going to need to go a different route. Tell a story with your product description. Focus on the benefits and not just the features of your product. Be clear and have fun while still being informative.
3. Have A Flexible Pricing Strategy
Pricing is without a doubt a significant factor in making or breaking it on the Amazon marketplace. If you want to keep up with your competition, it's essential to have a flexible pricing strategy in place.
There are three kinds of strategies for competitive pricing. The type you choose is up to you, but your business stage can be a factor. The three competitive pricing strategies are manual, rule-based, and algorithmic.
Manual repricing strategy says it all in its name. You change the price of your product manually. If you're only selling a few products, this may be the most effective product for you.
Rule-based repricing strategy adjusts the price of your product according to your competitors. The ultimate goal of this strategy is to have the lowest and most competitive price on the market.
Algorithmic repricing is setting your price based on general market conditions with the help of computer algorithms. This is an analytic approach to competitive pricing since it examines a myriad of metrics and is based on real-time data. The metrics and data analyzed also affect your chances of winning the Buy Box.
4. Use Your Keywords Wisely
Keywords are a major factor in selling on Amazon marketplace, more than most people know. Make sure your title, product description, and bullet points include your most important keywords for your product. You can also add more keywords to your backend search terms.
Filler words like "a," "for," or "by" won't help you, so avoid using them. Repeating words is another thing to avoid, even if it's a key phrase. Make the most out of your 250 character limit and stick to only relevant keywords. Avoid commas as well because they are counted as characters!
5. Great Content Drives Traffic
We all know "content is king," but how does that relate to being an Amazon seller? Great content on social media or outside sources can drive a large amount of traffic to your products and page. Start simple with various social media platforms, then eventually, a website. There are endless ways to get creative and market your products.
Being active on social media is another excellent way to interact with potential buyers and customers. If successful, your content will help you build a loyal following and loyal customers. The main goal of your content should be leading these people through your marketing funnel by first creating awareness of your product. Once they're convinced, they will be ready to purchase and go to your Amazon listing.
6. Reach Out to Relevant Influencers
Influencer marketing is a top strategy for making bank on Amazon. Influencers can give your business a huge boost and immediate exposure to someone's following. This is a great strategy to use if you don't already have a loyal following and need results fast.
Social proof and customer reviews go a long way and can do wonders for your business. Even more so if it's from an established person in the business who people already trust.
However, it is important you reach out to influencers relevant to your business niche. These niches range from travel, food, fashion, tech, family and parenting, etc. Some influencers turn down offers when they know a product isn't something their followers would be interested in. That doesn't mean there aren't influencers out there who will gladly accept. If you're paying this influencer for exposure, why not look for someone with an audience that you know has the potential to actually purchase one of your products?
Reach out to relevant influencers and ask them if they would be willing to do something like an unboxing video or a demo and share it with their followers. Depending on the influencer's reach and fee, this strategy could be on the pricey side. However, some influencers may be willing to promote your product for free as long as they can have it free of charge.
Amazon Seller Tips: Making Bank
If you're new to selling on the Amazon marketplace or even if you're a seasoned seller, we hope you found our 6 Amazon seller tips helpful. Now that you have all the information you need to optimize your Amazon listings, get ready to start rising above the competition!
If you have any Amazon seller tips for making bank that you think we missed, please share with us in the comments below!